Impact with valuable content production
Content production is an essential part of everything we do. A website or marketing strategy without strong content quickly becomes empty, bare, unimpressive, and ineffective. The era of content optimized solely for Google is (fortunately) behind us. Not only has Google become particularly good at detecting this strategy, but visitors also increasingly click away from such pages.
Fortunately, what Google values highly, aligns well with our human need to find an answer without too much fuss. Therefore, we believe in creating content that offers real value to your visitors. Not only good for ranking higher in search results, but certainly also for higher conversion. Having many visitors on your website is great, but it's of little use if they just leave.
Storytelling as a marketing tool
Good content, in any form, can thus be an effective marketing tool. It tells a story, and we love to convey it creatively. We write texts, take photographs, film and edit videos, compose soundtracks, and more. Especially in these times of AI, there are wonderful opportunities to create custom content with attention!
We don't just work executively, but also as producers. Supporting not just creatively but certainly also strategically! Creating a beautiful video is nice, but without a comprehensive strategy, it often has little effect. By planning the bigger picture, a content strategy can work excellently as marketing tool for both the short and long term.
Video Production
We might be biased due to our passion for film, but video content should actually not be missing from any strategy nowadays. We can create videos in many different forms; shorts, long-form YouTube videos, podcast broadcasts, documentaries, and of course for various social media platforms.
Click here for more information about our video production department.
Photography
A picture says more than a thousand words, it seems like a cliché. Yet, high-quality photos remain essential to make an impression, or for stunning results with print. Nowadays, we all have a camera of reasonable to high quality in our phone, and that's fine for many applications. Especially for social media applications, it can work just fine.
However, for some projects or applications, a professional photo still makes a big difference. Not just in terms of quality, but also with everything that ultimately makes for the perfect picture. With our passion for beautiful images, we gladly spend a little extra time to achieve that impressive shot!
Click here for more information about our photography department.
Podcasting
Podcasting has become popular as a marketing strategy in recent years. There are rumors that we have passed the peak of popularity, but we don’t believe that’s the case. Spotify has overreached itself by investing huge sums of money and had to cancel large productions, but this does not say much about the significant group of podcasters who reach a large audience.
You would think the market is saturated, but that’s really not the case. There’s always room for a new show, with a different voice or a different approach. And it doesn't always have to be extremely innovative, as long as you offer value and meet the basic requirements for quality. Make sure the listener gets something out of it and doesn't stop listening because it's unbearable.
A podcast show or series can be extremely interesting as part of your marketing strategy, especially for the (medium) long term. Do you have a good idea but no idea where to start? Or not the knowledge or desire for technical production? Then definitely contact us, we are happy to help!